Monday, June 23, 2008
An Italian jewellery collection has been launched in America.
The Lera de Marini line will be premiered in Santa Monica, California at Fred Segal Rocks, according to the National Jewellery Network.
The collection uses 18-karat yellow, white and rose gold in its creations.
Lera Lasater Lee, co-founder of Lera de Marini, said: "We design for today's stylish, modern woman, offering up fine jewellery that complements her busy lifestyle.
"Fred Segal's clientele is a great fit for us and I'm delighted to share my designs with new customers on the west coast."
Jewellery from the collection has been worn by celebrities Samantha Harris, host of the American Dancing with the Stars programme and television presenter Giuliana Rancic.
Plans to create stores in Los Angeles, San Francisco, Toronto and Montreal are currently underway.
Fred Segal is a fashion and clothing range with two stores in America, one in Hollywood and the other on Santa Monica Boulevard. The shop in Santa Monica is 700 sq ft.
posted by kanth
@ 5:36 AM
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