Gitanjali Gems Ltd. India’s biggest jewelry retailer plans to open about 500 stores by the end of the economic year as it seek to tap demand in the world’s biggest gold-buying nation.

In this company plans to add 300,000 square feet of retail space in the year through March 31, up from its present 1 million square feet, Mehul Choksi, chairman of Gitanjali, said in a telephone interview from New Delhi. The company also plans to make bigger in China and the Middle East.
The retailer is increasing in Asia’s third-biggest economy as economic growth and rising incomes raise demand for gold and diamonds, specially for use at weddings and religious festivals, such as the Akshaya Tritiya holy day when many Hindus buy gold. Jewelers, including Gitanjali, have countered growing prices for gold and diamonds by offering cheaper products.
Choksi said, “When prices go up that doesn’t mean the product doesn’t popular, it’s just that you have to redecorate the jewelry to reach out to more people. Shares in Gitanjali rose 0.6 percent to 127.4 rupees at the close of trading in Mumbai, forthcoming its highest level since Jan. 14. They previously rose as much as 1.1 percent. The standard Bombay Stock Exchange Sensitive Index declined 0.1 percent.
The company, based in Mumbai, aims to move up its share of India’s jewelry market to 5 percent from 3 percent. He didn’t say by when their company plans to reach the target. The government estimates financial growth will go faster to 8.5 percent in the financial year ending March 31, from 7.4 percent in the previous 12 months. Choksi said, This company plans to double the number of stores in China to 100 in the next three years. Gitanjali also plans to open its first company-owned opening in the Middle East, where its products are currently sold through 50 non-exclusive jewelry stores.