So Jewellery getting shortlisted for Gift of the Year 2010
So Jewellery’s latest collection of Spheres Pendants has been shortlisted forthe ‘Gift of the Year 2010’ honor by the Giftware Association.
These fashionable silver spheres are combined or fiber ‘solo’ onto extendable chains to create an individual and unique jewelry. Its available in silver, yellow gold, rose gold and smoky black, each sphere and chain has an anti-tarnish finish to promote a high shine and delay tarnishing. The Retail prices starts at £45.
So Jewellery is placed at the lavishness end of the affordable gift and jewellery markets, offering a variety of modern yet stable designs of silver. Sometimes with 18ct 3-micron gold plating, set with brilliant-cut diamonds, semi-precious stones, freshwater pearls and Swarovski crystal pearls.
So Jewellery presently has over 180 stockists in the UK and Ireland. And they trying to build on its core offerings with more depth and breadth of designs within the distinct parameters of the brand’s fashionable demand. Last year the launch of a collection of cufflinks from the ‘So Male’ range in 27 of John Lewis’ stores.




